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Tayyab Khalid

  • 3 Months
  • 22 lectures
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Create Killer Content with Digital Marketing Course in Lahore

Have you ever wondered what makes the internet tick? How do those Facebook ads mysteriously know precisely what you’ve been craving for breakfast? Or how do your favourite brands always seem to pop up in your Instagram feed at just the right moment? Well, welcome to the marvellous realm of digital marketing, where technology meets creativity, data dances with strategy, and your online presence transforms into a marketing masterpiece. And guess what?

You’re in the heart of Lahore, where innovation flows like the mighty Ravi River. It’s time to become a digital ninja with the House of Learning! Your ultimate destination in town is to empower you with all the tricks and tactics of online branding through our top-notch digital marketing course in Lahore.

Why Digital Marketing Matters More Than Ever

In an era where every scroll, click, and tap leaves a digital footprint, digital marketing isn’t just a buzzword—it’s the key to unlocking your online potential. Whether you’re a business owner, a budding marketer, or just someone curious about the digital cosmos, here’s why you should care about digital marketing:

  • The Digital Playground Is Enormous: There are 7.9 billion people on Earth, and guess what? 4.72 billion of them are internet users. That’s a massive audience waiting to discover your brilliance.
  • The Internet Never Sleeps: While Lahoris enjoy a well-deserved night’s rest, the Internet is wide awake. With digital marketing, you can reach your audience 24/7. Isn’t it amazing?
  • Data Is King: With digital marketing, you don’t just throw ads into the void and hope for the best. You have data at your fingertips to understand your audience, track your success, and refine your strategy.
  • It’s Cost-Effective: Say goodbye to those expensive TV ads and billboards. Digital marketing lets you make the most of your budget, reaching the right people at the right time in front of their eyes.
  • Stay Ahead of the Curve: In Lahore’s dynamic business landscape, staying relevant is crucial. Digital marketing ensures you’re not just keeping up but leading the pack with pride.

What You'll Learn in Our Digital Marketing Course

Our digital marketing course in Lahore is your passport to the digital universe. Here’s a sneak peek at what you’ll discover:

  • Search Engine Optimisation (SEO): Ever wanted to decode the mysterious ways of Google? With SEO, you’ll learn how to make your website climb to the top of search results.
  • Social Media Mastery: From Facebook to TikTok, you’ll explore the art of creating compelling content, growing your followers, and turning likes into leads.
  • The Power of Email Marketing: Craft emails that stand out in a crowded inbox and drive results that make you smile.
  • Pay-Per-Click (PPC) Advertising: Master the art of paid advertising and watch your ROI soar.
  • Content Creation: Learn how to create content that captivates, from blog posts that inform to videos that inspire.
  • Analytics and Insights: Dive into the data and uncover insights that guide your marketing decisions.
  • Practical Projects: Get hands-on experience with real-world projects that put your skills to the test.

Why Choose the House of Learning for Your Digital Marketing Journey?

It’s a good question! We’re not just any conventional training centre you find in your vicinity; we’re your partners in digital success. Here’s why HOL stands out among other institutes in the city:

  • Proficient Coaches: Our instructors aren’t just teachers; they’re industry veterans with battle scars and success stories. They’ve been where you want to go.
  • Approach to Personalised Learning: Whether you’re a beginner or a marketing maven, our digital marketing course in Lahore has been tailored to your professional requirements. In other words, we don’t offer any cookie-cutter education here.
  • Practical Experience: We don't just teach theory; we dive deep into practical projects that prepare you for the real world.
  • Networking Opportunities: Connect with like-minded individuals, expand your professional network, and even find your next business partner.

Affordable Education: Quality education doesn’t have to cost a fortune. We offer competitive pricing to ensure everyone has access to top-notch learning at our doorstep.

Offering Different Professional Certifications: HOL proudly provides certificates in many different fields, including but not limited to digital marketing, web development, graphic design, PPC, PTE, IELTS, robotics, cybersecurity, and WordPress. In a nutshell, the mission of the House of Learning is to provide the bright young people of Lahore with the multifaceted digital abilities they will need to thrive in the lavish cybernated landscape of the twenty-first century.

Your Digital Marketing Journey Starts Here!

So, are you ready to dive headfirst into the digital marketing wonderland? Whether you’re a Lahore-based business owner ready to conquer the online realm or an aspiring marketer with dreams of becoming a digital dynamo, the House of Learning has got your back with its revolutionary digital marketing course in Lahore. How can you miss this golden chance? Don't get left behind. Stop hesitating and book your seat today because, you know what? Success is just a click away!


  • Lecture 1: Introduction to SEO
    Understanding the basics of search engine optimization (SEO)
    Importance of SEO in online visibility and organic traffic
    Key terminology: keywords, rankings, indexing, and crawling
    Overview of major search engines and their algorithms
    Best practices for effective SEO strategies
  • Lecture 2: Keyword Research and Analysis
    The significance of keyword research in SEO
    Tools and techniques for finding relevant keywords
    Long-tail vs. short-tail keywords and their impact
    Analyzing keyword competition and search volume
    Incorporating keywords into website content
  • Lecture 3: On-Page Optimization
    Importance of on-page optimization for search engine rankings
    Crafting SEO-friendly title tags, meta descriptions, and headers
    Optimizing URL structures and internal linking
    Creating valuable and engaging content for users and search engines
    Image optimization and alt tags
  • Lecture 4: Off-Page Optimization and Link Building
    Introduction to off-page optimization
    Understanding the concept of backlinks and their importance
    Techniques for acquiring high-quality backlinks
    Guest blogging, social media promotion, and influencer outreach
    Evaluating link quality and avoiding black hat practices
  • Lecture 5: Technical SEO
    Exploring the technical aspects of SEO
    Website speed and mobile optimization
    XML sitemaps and robots.txt files
    Canonicalization and duplicate content issues
    Structured data markup and schema.org
  • Lecture 6: Local SEO
    Understanding the significance of local SEO for businesses
    Optimizing Google My Business and local listings
    Local keyword research and targeting
    NAP consistency and local citations
    Encouraging online reviews and reputation management
  • Lecture 7: SEO Analytics and Reporting
    Introduction to SEO analytics and tracking tools
    Setting up Google Analytics and Google Search Console
    Monitoring keyword rankings and organic traffic
    Analyzing website performance and user behavior
    Reporting on SEO progress and identifying areas for improvement
  • Lecture 8: SEO for E-commerce Websites
    SEO considerations specific to e-commerce websites
    Optimizing product pages and category structures
    Dealing with duplicate content and product descriptions
    Managing customer reviews and ratings
    E-commerce SEO best practices
  • Lecture 9: SEO Trends and Future Developments + Assign Project
    Current SEO trends and industry updates
    Voice search and the rise of mobile SEO
    The impact of AI and machine learning on SEO
    User experience (UX) and its influence on search rankings
    Predictions for the future of SEO

SMM(Social Media Marketing)

  • Lecture 10: Introduction to Social Media Marketing
    Understanding the role and importance of social media in marketing
    Overview of major social media platforms (Facebook, Instagram, Youtube, Twitter, LinkedIn, etc.)
    Benefits of social media marketing for businesses
    Setting goals and objectives for social media campaigns
    Key metrics for measuring social media success

    Developing a Social Media Strategy

    Defining target audience and buyer personas
    Choosing the right social media platforms for your business
    Creating a content strategy and editorial calendar
    Establishing brand voice and tone on social media
    Integrating social media with overall marketing efforts
  • Lecture 11: Crafting Compelling Social Media Content
    Understanding different content formats (text, images, videos, etc.)
    Writing engaging and shareable social media posts
    Creating visual content using graphics and images
    Video content creation and best practices
    Utilizing user-generated content and influencer partnerships

    Building and Growing a Social Media Community

    Strategies for increasing social media followers and engagement
    Implementing effective hashtag campaigns
    Engaging with the audience through comments and messages
    Managing social media contests and giveaways
    Handling negative comments and online reputation management
  • Lecture 12: Social Media Advertising
    Overview of social media advertising platforms (Facebook Ads, Instagram Ads, etc.)
    Targeting options and audience segmentation for ads
    Setting up and optimizing social media ad campaigns
    A/B testing and optimizing ad creative and targeting
    Measuring and analysing ad performance

    Influencer Marketing on Social Media

    Understanding the concept of influencer marketing
    Finding and vetting suitable influencers for your brand
    Establishing collaborations and partnerships with influencers
    Negotiating influencer contracts and campaign management
    Measuring the effectiveness of influencer campaigns
  • Lecture 13: Social Media Analytics and Reporting
    Introduction to social media analytics tools (Facebook Insights, Twitter Analytics, etc.)
    Tracking key metrics and performance indicators
    Analyzing audience demographics and behavior
    Creating comprehensive social media reports
    Utilizing data to optimize social media strategies

    Social Media for Customer Service and Support

    Leveraging social media for customer service and support
    Responding to customer inquiries and complaints
    Implementing chatbots and automation for customer service
    Turning customer interactions into positive experiences
    Case studies of successful social media customer service examples

PPC(Advanced PPC (Pay-Per-Click)

  • Lecture 14: Introduction to Paid Advertising
    Understanding the concept of paid advertising and its significance
    Differentiating between organic and paid search results
    Overview of major advertising platforms (Google Ads, Facebook Ads, etc.)
    Benefits and challenges of implementing a PPC strategy
    Setting goals and objectives for PPC campaigns
  • Lecture 15: Google Ads Fundamentals
    Introduction to Google Ads (formerly Google AdWords)
    Understanding SEM, Microsoft Advertising
    Creating and structuring effective campaigns
    Keyword research and ad group organization
    Writing compelling ad copy and ad extensions
    Setting up tracking and conversion goals
  • Lecture 16: Facebook Ads and Social Media Advertising
    Exploring the world of social media advertising
    Overview of Facebook Ads platform and ad formats
    Targeting options and audience segmentation
    Ad creative best practices for social media platforms
    Tracking and measuring campaign performance on social media
  • Lecture 17: Display Advertising and Remarketing
    Understanding display advertising and its benefits
    Google Display Network (GDN) and other display ad platforms
    Targeting options and ad formats for display campaigns
    Remarketing strategies to re-engage with website visitors
    Optimizing display ads for better conversion rates
  • Lecture 18: Ad Auctions and Bidding Strategies
    Unveiling the ad auction process
    Understanding quality score and ad rank
    Different bidding strategies and when to use them
    Budget allocation and bid adjustments
    Monitoring and optimizing campaign performance
  • Lecture 19: Ad Copywriting and Design
    The art of writing compelling ad copy
    Creating attention-grabbing headlines and descriptions
    Utilizing ad extensions to enhance ad visibility
    Design principles for effective display ads
    A/B testing and optimizing ad creative
  • Lecture 20: Landing Page Optimization
    Importance of landing pages in PPC campaigns
    Designing landing pages for conversions
    Call-to-action (CTA) optimization techniques
    Mobile-friendly landing pages and responsive design
    Tracking and analyzing landing page performance
  • Lecture 21: Campaign Optimization and Analytics
    Monitoring campaign performance using key metrics
    Identifying underperforming keywords and ads
    Conversion tracking and attribution models
    Implementing A/B testing for continuous improvement
    Analyzing data and making data-driven decisions
  • Lecture 22: Advanced PPC Strategies and Trends
    Dynamic search ads and automated bidding strategies
    Remarketing lists for search ads (RLSA)
    Local PPC and geo-targeting
    Video advertising on platforms like YouTube
    Staying up-to-date with PPC industry trend

About the instructor


Tayyab Khalid

Digital Marketing Expert
  • 5 (30+ rating)
  • 22 lectures
  • 3 Months

Meet Muhammad Tayyab, your expert digital marketing instructor. With extensive knowledge in SEO, PPC, SMM, and more, Tayyab brings a unique blend of analytical prowess, creative problem-solving, and industry experience. He is known for his quick response, intelligence, and innovative solutions to challenges. Tayyab's passion for teaching and sharing market insights makes him invaluable to organizations looking to ramp up their digital marketing efforts. His track record as a Senior PPC Expert and his ability to mentor and guide colleagues has earned him high praise.

Get ready to master digital marketing under the expert tutelage of Muhammad Tayyab.

(5+ rating)
32 lectures
3 Months
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Note: The specific topics covered in each lecture may vary based on the instructor's teaching style and the pace of the course. The above outline provides a general overview of the content that can be covered in the 12 lectures of the course.