DIGITAL MEDIA MARKETING

4k+ rating
Instructors

Ammar Zaidi

  • 2 Month
  • 24 lectures
  • 3 lectures a week
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How to Choose the Right Digital Marketing Course in Lahore

Digital marketing is a super cool way to help businesses grow online. It is like using magic tricks to help companies and professionals become popular on the internet. In short, it is a new face of corporate advertising that includes making websites, creating ads, and using social media to get more people to know about a business.

House of Learning, as the leading digital marketing institute in Lahore, realises the need for digital marketing quite well. That’s why this IT training institute has launched various long and short courses. Its digital marketing course in Lahore shines at the top of the list of these courses. This awesome course teaches you all about digital marketing. Let’s delve into the specifics of this course, which is a great choice for ambitious learners!

Is a Digital Marketing Course Valuable for You?

A digital marketing course is perfect for you if you help companies shine online.

Here’s why:

  • Learning New Skills

    You get to learn how to make websites and use social media in exciting ways.

  • Career Opportunities

    You use digital marketing skills to help businesses grow.

  • Creative Fun

    You can be creative and use your ideas to make cool online content.

Digital Marketing Course in Lahore: A Look at Its Highlights

We’ll uncover some of the amazing features of a digital marketing course in Lahore. This course has got many amazing features!

Easy-to-Follow Lessons

Lessons on this course are simple and easy to follow. You start with the basics and move to more advanced stuff. You don’t get confused and can learn step-by-step this way.

Practical Learning Experience

You won’t just be reading books or watching videos. You’ll work on real projects. For example, you may create an ad for a local business or design a website for any company. This practical experience makes learning fun.

Learn from Experts

Industry experts lead this digital marketing course in Lahore. These professionals have years of experience and know all the tricks. They share their knowledge and answer your questions. In short, they help you learn.

Updated Information

Digital marketing is always changing with new trends and tools. This course keeps you updated with the latest information. You’ll learn about new social media platforms and recent changes in online advertising. You can also learn other cool stuff that’s trending these days.

Real-Life Examples

Instructors of this course use real-life examples to make things clear. You may learn the branding strategies of Nike or Coca-Cola. This teaching technique really helps you to understand how successfully companies promote their business.

Interactive Classes

Classes at House of Learning are not just lectures. These are interactive and engaging sessions. You can participate in group discussions or work on projects with your classmates. These amazing activities make learning fun and help you remember your lessons and training.

Certification

You get a certificate when you finish the course. This certificate shows that you’re skilled in digital marketing. Now you are ready to serve any company as a professional. Digital marketing skill is a great addition to your resume. You are ready now to navigate the job market confidently.

Support and Guidance

The management and instructors of this remarkable institute offer plenty of support. You can get help from your instructors if you’re stuck or have questions. Your course instructors are always available to guide you and ensure that you understand everything.

Are You Ready to Explore This Digital Marketing Course?

Let’s peek at a few exciting aspects awaiting you in this digital marketing course:

Website Creation

You learn website designing and creation. That’s how you learn how to choose colours and layouts. Besides that, you ensure that the site works well on all devices.

Search Engine Optimisation

SEO helps websites show up on search engines like Google. This course teaches you how to make websites appear higher in search results. Ultimately, more viewers find it online.

Social Media Marketing

Social media platforms are great sources to promote businesses. You can perform multiple jobs like:

  • Creating posts,
  • Running ads and
  • Engaging with followers

Digital marketing is a fun and exciting field with lots of professional opportunities out there. It is the skill of modern times. Moreover, it is essential for every business to be there online for its customers and clients. This digital marketing course in Lahore teaches you all the tips and tricks you need to help businesses develop online. It sounds amazing! This course enables you to start your journey into digital marketing. In short, this digital marketing course offers you the nuts and bolts of online marketing. So, you feel yourself expert when you complete this course. Are you curious to learn more about this course?

SEO

  • Lecture 1: Introduction to SEO
    Understanding the basics of search engine optimization (SEO)
    Importance of SEO in online visibility and organic traffic
    Key terminology: keywords, rankings, indexing, and crawling
    Overview of major search engines and their algorithms
    Best practices for effective SEO strategies
  • Lecture 2: Keyword Research and Analysis
    The significance of keyword research in SEO
    Tools and techniques for finding relevant keywords
    Long-tail vs. short-tail keywords and their impact
    Analyzing keyword competition and search volume
    Incorporating keywords into website content
  • Lecture 3: On-Page Optimization
    Importance of on-page optimization for search engine rankings
    Crafting SEO-friendly title tags, meta descriptions, and headers
    Optimizing URL structures and internal linking
    Creating valuable and engaging content for users and search engines
    Image optimization and alt tags
  • Lecture 4: Off-Page Optimization and Link Building
    Introduction to off-page optimization
    Understanding the concept of backlinks and their importance
    Techniques for acquiring high-quality backlinks
    Guest blogging, social media promotion, and influencer outreach
    Evaluating link quality and avoiding black hat practices
  • Lecture 5: Technical SEO
    Exploring the technical aspects of SEO
    Website speed and mobile optimization
    XML sitemaps and robots.txt files
    Canonicalization and duplicate content issues
    Structured data markup and schema.org
  • Lecture 6: Local SEO
    Understanding the significance of local SEO for businesses
    Optimizing Google My Business and local listings
    Local keyword research and targeting
    NAP consistency and local citations
    Encouraging online reviews and reputation management
  • Lecture 7: SEO Analytics and Reporting
    Introduction to SEO analytics and tracking tools
    Setting up Google Analytics and Google Search Console
    Monitoring keyword rankings and organic traffic
    Analyzing website performance and user behavior
    Reporting on SEO progress and identifying areas for improvement
  • Lecture 8: SEO for E-commerce Websites
    SEO considerations specific to e-commerce websites
    Optimizing product pages and category structures
    Dealing with duplicate content and product descriptions
    Managing customer reviews and ratings
    E-commerce SEO best practices
  • Lecture 9: SEO Trends and Future Developments + Assign Project
    Current SEO trends and industry updates
    Voice search and the rise of mobile SEO
    The impact of AI and machine learning on SEO
    User experience (UX) and its influence on search rankings
    Predictions for the future of SEO

SMM(Social Media Marketing)

  • Lecture 10: Introduction to Social Media Marketing
    Understanding the role and importance of social media in marketing
    Overview of major social media platforms (Facebook, Instagram, Youtube, Twitter, LinkedIn, etc.)
    Benefits of social media marketing for businesses
    Setting goals and objectives for social media campaigns
    Key metrics for measuring social media success

    Developing a Social Media Strategy

    Defining target audience and buyer personas
    Choosing the right social media platforms for your business
    Creating a content strategy and editorial calendar
    Establishing brand voice and tone on social media
    Integrating social media with overall marketing efforts
  • Lecture 11: Crafting Compelling Social Media Content
    Understanding different content formats (text, images, videos, etc.)
    Writing engaging and shareable social media posts
    Creating visual content using graphics and images
    Video content creation and best practices
    Utilizing user-generated content and influencer partnerships

    Building and Growing a Social Media Community

    Strategies for increasing social media followers and engagement
    Implementing effective hashtag campaigns
    Engaging with the audience through comments and messages
    Managing social media contests and giveaways
    Handling negative comments and online reputation management
  • Lecture 12: Social Media Advertising
    Overview of social media advertising platforms (Facebook Ads, Instagram Ads, etc.)
    Targeting options and audience segmentation for ads
    Setting up and optimizing social media ad campaigns
    A/B testing and optimizing ad creative and targeting
    Measuring and analysing ad performance

    Influencer Marketing on Social Media

    Understanding the concept of influencer marketing
    Finding and vetting suitable influencers for your brand
    Establishing collaborations and partnerships with influencers
    Negotiating influencer contracts and campaign management
    Measuring the effectiveness of influencer campaigns
  • Lecture 13: Social Media Analytics and Reporting
    Introduction to social media analytics tools (Facebook Insights, Twitter Analytics, etc.)
    Tracking key metrics and performance indicators
    Analyzing audience demographics and behavior
    Creating comprehensive social media reports
    Utilizing data to optimize social media strategies

    Social Media for Customer Service and Support

    Leveraging social media for customer service and support
    Responding to customer inquiries and complaints
    Implementing chatbots and automation for customer service
    Turning customer interactions into positive experiences
    Case studies of successful social media customer service examples

PPC(Advanced PPC (Pay-Per-Click)

  • Lecture 14: Introduction to Paid Advertising
    Understanding the concept of paid advertising and its significance
    Differentiating between organic and paid search results
    Overview of major advertising platforms (Google Ads, Facebook Ads, etc.)
    Benefits and challenges of implementing a PPC strategy
    Setting goals and objectives for PPC campaigns
  • Lecture 15: Google Ads Fundamentals
    Introduction to Google Ads (formerly Google AdWords)
    Understanding SEM, Microsoft Advertising
    Creating and structuring effective campaigns
    Keyword research and ad group organization
    Writing compelling ad copy and ad extensions
    Setting up tracking and conversion goals
  • Lecture 16: Facebook Ads and Social Media Advertising
    Exploring the world of social media advertising
    Overview of Facebook Ads platform and ad formats
    Targeting options and audience segmentation
    Ad creative best practices for social media platforms
    Tracking and measuring campaign performance on social media
  • Lecture 17: Display Advertising and Remarketing
    Understanding display advertising and its benefits
    Google Display Network (GDN) and other display ad platforms
    Targeting options and ad formats for display campaigns
    Remarketing strategies to re-engage with website visitors
    Optimizing display ads for better conversion rates
  • Lecture 18: Ad Auctions and Bidding Strategies
    Unveiling the ad auction process
    Understanding quality score and ad rank
    Different bidding strategies and when to use them
    Budget allocation and bid adjustments
    Monitoring and optimizing campaign performance
  • Lecture 19: Ad Copywriting and Design
    The art of writing compelling ad copy
    Creating attention-grabbing headlines and descriptions
    Utilizing ad extensions to enhance ad visibility
    Design principles for effective display ads
    A/B testing and optimizing ad creative
  • Lecture 20: Landing Page Optimization
    Importance of landing pages in PPC campaigns
    Designing landing pages for conversions
    Call-to-action (CTA) optimization techniques
    Mobile-friendly landing pages and responsive design
    Tracking and analyzing landing page performance
  • Lecture 21: Campaign Optimization and Analytics
    Monitoring campaign performance using key metrics
    Identifying underperforming keywords and ads
    Conversion tracking and attribution models
    Implementing A/B testing for continuous improvement
    Analyzing data and making data-driven decisions
  • Lecture 22: Advanced PPC Strategies and Trends
    Dynamic search ads and automated bidding strategies
    Remarketing lists for search ads (RLSA)
    Local PPC and geo-targeting
    Video advertising on platforms like YouTube
    Staying up-to-date with PPC industry trend

About the instructor

instructor

Ammar Zaidi

Digital Marketing Expert
  • 5 (30+ rating)
  • 08 lectures
  • 2 Month

Meet Ammar Zaidi, your expert digital marketing instructor. With extensive knowledge in SEO, PPC, SMM, and more, Ammar Zaidi brings a unique blend of analytical prowess, creative problem-solving, and industry experience. He is known for his quick response, intelligence, and innovative solutions to challenges. Ammar Zaidi's passion for teaching and sharing market insights makes him invaluable to organizations looking to ramp up their digital marketing efforts. His track record as a Senior PPC Expert and his ability to mentor and guide colleagues has earned him high praise.

Get ready to master digital marketing under the expert tutelage of Ammar Zaidi.

Courses
(5+ rating)
24 lectures
2 Month
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Note: The specific topics covered in each lecture may vary based on the instructor's teaching style and the pace of the course. The above outline provides a general overview of the content that can be covered in the 12 lectures of the course.

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