Social Media Marketing Course

4k+ rating

Tayyab Khalid

  • 1 month
  • 9 lectures
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The Comprehensive Social Media Marketing (SMM) course offers participants an in-depth understanding of social media platforms, strategies, and techniques to effectively leverage social media for marketing purposes.

This course provides practical knowledge and hands-on experience to develop and implement successful SMM campaigns.

Whether you are a digital marketer, entrepreneur, or aspiring social media manager, this course equips you with the skills to drive engagement, build brand awareness, and achieve measurable results through social media.


Basic computer literacy and access to a computer or laptop with an internet connection and a modern web browser.

  • Basic knowledge of digital marketing principles.
  • Familiarity with major social media platforms (Facebook, Twitter, Instagram, LinkedIn).
  • Proficiency in using computers and the internet.

Learning Outcomes / What You Will Learn:

Upon completing this course, you will be able to:

  • Understand the role and significance of social media in the marketing landscape.
  • Grasp the fundamental principles and strategies of social media marketing.
  • Identify target audiences and develop effective social media marketing plans.
  • Utilise major social media platforms to create engaging and impactful content.
  • Implement strategies to increase followers, reach, and user engagement.
  • Leverage social media advertising to drive targeted traffic and conversions.
  • Utilise social media analytics to measure campaign performance and optimise results.
  • Incorporate influencer marketing and user-generated content into social media strategies.
  • Understand the importance of community management and building brand advocates.
  • Develop a comprehensive social media marketing plan.
  • Execute practical assignments and hands-on exercises to apply SMM concepts.
  • Collaborate on a final project to create a complete social media marketing campaign.

The course is designed to be completed in 4 weeks, with a total of 12 lectures. Each lecture typically lasts around 1-2 hours, depending on the pace of learning and the depth of discussion. It is recommended to allocate additional time for practice, exercises, and completing assignments outside of the lecture hours. This duration allows for a comprehensive understanding of the fundamental concepts of web development and provides enough time for hands-on practice and reinforcement of the learned material..

About the instructor


Tayyab Khalid

Social Media Marketing Expert
  • 5 (30+ rating)
  • 9 lectures
  • 1 Months

Meet Muhammad Tayyab, your expert digital marketing instructor. With extensive knowledge in SEO, PPC, SMM, and more, Tayyab brings a unique blend of analytical prowess, creative problem-solving, and industry experience. He is known for his quick response, intelligence, and innovative solutions to challenges. Tayyab's passion for teaching and sharing market insights makes him invaluable to organizations looking to ramp up their digital marketing efforts. His track record as a Senior PPC Expert and his ability to mentor and guide colleagues has earned him high praise.

Get ready to master digital marketing under the expert tutelage of Muhammad Tayyab.

(5+ rating)
9 lectures
1 Months

 Monday to Friday

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Note: The specific topics and their number covered in each lecture may vary based on the instructor's teaching style and the pace of the course. This outline here provides a general overview of the content that can be covered in the 4 to 9 lectures.